Tags: ECONOMICS
ECOMMERCE ECONOMICS 2ND EDITION
TITLE : ECOMMERCE ECONOMICS 2ND EDITION
ISBN : 9780415778978
AUTHOR : DAVID VANHOOSE
PUBLISHER : ROUTLEDGE
FORMAT: HARDCOVER
PAGES : 496
YEAR PUBLICATIONS : 2011
LANGUAGE: ENGLISH
SUBJECT: ECONOMICS
WEIGHT (KG): 1.0
CONDITION: USED - LIKE NEW
DESCRIPTION:
"This second edition of
eCommerce Economics addresses the economic issues associated with using
computer-mediated electronic networks, such as the Internet, as mechanisms for
transferring ownership of or rights to use goods and services. After studying
this book, students will recognize problems that arise in the electronic
marketplace, such as how to gauge the competitive environment, what products to
offer, how to market those products, and how to price those products. They also
will understand the conceptual tools required to evaluate the proper scope of
public policies relating to electronic commerce.
Core topics covered in the book include the underpinning of electronic
commerce and the application of basic economic principles, including the
theories of perfect and imperfect competition, to the electronic marketplace.
Building on this foundation, the book discusses virtual products, network industries,
and business strategies and conduct. Additional key topics include Internet
advertising, intellectual property rights in a digital environment, regulatory
issues in electronic markets, public sector issues, online banking and finance,
digital cash, international electronic trade, and the implications of
e-commerce for aggregate economic activity."