Ahead of the Game

There is one basic principle that I have always found useful in business: Keep it simple! Lynn Moffat uniquely manages to convey in a simple and straightforward way the essence of what it takes to manage and market a successful business. I recommend this book as essential reading for all those who wish to lead a successful business - be it large or small.'Sir Tom Farmer CBE, Chairman, Chief Executive and Founder of Kwik-Fit'A persuasive and illuminating book on the value of marketing as a strategic business tool. It goes beyond preaching about customer and market awareness to show the reader what to do to stay one step ahead in today's highly competitive business world. I cannot think of a single business that would not reap benefits from this book.'Jimmy Gilchrist, Managing Director, GP Plantscape and Vice President, Hamilton & Clydesdale Chamber of CommerceAhead of the Game doesn't assume that you have a large sales or marketing budget, nor does it assume that you have plenty of time and staff to plan and implement promotional projects. Instead, it takes a no-nonsense, fresh approach, looking beyond the traditional interpretation of marketing. It addresses issues such as how to monitor opportunities and trends and how to motivate your staff to go the extra mile.Crammed full of real life examples, the book shows you how to:find the right and most profitable customers remain flexible and competitive build customer loyalty find the best marketing communications method for your business effectively respond to and resolve complaint sprice competitively and strategically present ideas to a broad range of audiences from financial institutions to potential new customers.

TITLE : Ahead of the Game

ISBN : 9780077098391

AUTHOR : Lynn Moffat

PUBLISHER : McGraw-Hill

FORMAT: Paperback

PAGES : 208

YEAR PUBLICATIONS : 2001

LANGUAGE: English

SUBJECT: Business

WEIGHT (KG): 0.4

CONDITION: Used - Good