AMA Dictionary of Marketing Terms 2nd Edition

Published by the world's foremost authority, the American Marketing Association, this completely revised and expanded edition of the AMA Dictionary of Marketing Terms is an essential reference for business professionals and students alike. Developed by Peter D. Bennett of The Pennsylvania State University in cooperation with marketing experts and top academics from across the country, the more than 2,500 up-to-date definitions include all of today's most important marketing terms, from every aspect of the field. Fully cross-referenced for ease of use, this comprehensive resource covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use. The AMA Dictionary of Marketing Terms is a truly indispensable guide that helps everyone from newcomers to senior-level marketing executives Peter D. Bennett, PhD, is Associate Dean and Professor of Marketing at the Frank & Mary Jean Smeal College of Business Administration at The Pennsylvania State University.

TITLE : AMA Dictionary of Marketing Terms 2nd Edition 

ISBN : 9780844235981

AUTHOR : Peter D Bennett

PUBLISHER : McGraw

FORMAT: Hardcover

PAGES : 336

YEAR PUBLICATIONS : 1995

LANGUAGE: English

SUBJECT: Business

WEIGHT (KG): 0.6

CONDITION: Used - Good